When Land Rover met Isaac and Eshan

Embarking on new inclusivity research with individuals who have additional challenges, we partnerned with Land Rover with the aim of making their products, communications and experiences more inclusive from the outset.

The project

As part of Jaguar Land Rover’s commitment to The Valuable 500, the business have taken more actions that are centred in inclusive design. We partnered with Jaguar Land Rover to conduct new inclusivity research with individuals who have impairments, disabilities and mobility needs to improve future products, services, and experiences for all.

Working with teams from customer insights to design, we used The Exception Method, which allowed us to identify two exceptions, Isaac and Eshan. Using them as our starting point to draw inspiration from, we uncovered new insights for the team to develop further and transform into universal ideas. Watch below to learn more about Isaac, Eshan, and the process.

“We want to use all of the inspiration that comes from The Exception Method - because making the car better isn’t just for the exceptions but better for everyone”

Joanne Pearson, JLR Global Customer Insights Director

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