Our work

We put inclusive innovation into practice through research, co-creation, and collaboration. Working across sectors, we lead participatory research with underrepresented communities and build strategic partnerships with global organisations - each project reflecting our commitment to designing with, not just for.

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Fuelling Innovation

Jaguar Land Rover

Using The Exception Method, we uncovered how vehicle design can better serve customers with limited dexterity. By embedding lived experience into innovation, we supported JLR’s commitment to systemic inclusion, creating mobility solutions that work better for everyone.

Black logo with the stylized letters JLR.
Close-up of a young man with curly hair wearing a Reebok t-shirt, holding a white cane, in a shopping mall walkway with other people, some wearing masks.

Equity in Voice

Spotify

We explore Spotify’s voice feature through inclusive research with blind and low-vision users. Working closely with their design and research teams, we identify key exclusions and co-create five voice-led concepts to inspire more accessible, equitable product experiences.

Spotify logo in green with text on a black background.
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An Inclusive Home

Sky

We set out to reimagine home entertainment through the lens of cognitive and physical inclusion. By designing with lived experience, we created a universal concept, now on Sky’s five-year roadmap, and shift how inclusive design is practiced internally.

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Middle East Inclusion

Zain

We helped Zain Kuwait align their WE ABLE goals with innovation strategy. By embedding inclusive innovation into their digital-first ambitions, we supported their commitment to accessibility and strengthened their vision of connecting the disconnected.

Zain logo with stylized swirl and lowercase text
A man giving a presentation at a conference or workshop with an audience of diverse people seated at a table. The speaker stands behind a podium marked with "BBC" and is looking at a large screen displaying a slide. The setting is a modern conference room with soundproofing panels on the wall.

Internal Alignment

BBC

Assessing the impact of their accessibility and inclusion functions. Through expert interviews and organisational analysis, we provided insights to strengthen internal capability and align their products and culture with inclusive innovation ambitions

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A man with a prosthetic leg sitting on stadium seats, holding a medal, wearing athletic clothing and blue running shoes.

Inclusive Spaces

Paris Olympics

We curated best-in-class accessible design resource formed from inclusive research with Paralympians ahead of Paris 2024. Our guide spanning visual, environmental, and digital accessibility, supported inclusive decision-making in the design of Olympic spaces and experiences.

Four interlocked Olympic rings in blue, yellow, green, and red on a white background with the text "Olympic Games".
A young girl in a black Nike sports jacket holding a Liverpool Football Club soccer ball, standing with a group of girls in a crowded indoor setting.

Play on, Girls

Standard Chartered

Uncovering how young women engage with sport across India, Kenya, and Vietnam, we revealed motivations, barriers, and emotional drivers. Insights informed the ‘Play On’ campaign—shaping meaningful engagement and tackling gender disparities through culturally grounded research and actionable recommendations.

Standard Chartered logo with stylized blue and green S-shaped symbol and gray text.
Two printed flyers about coping with flare-ups, one on top of the other, placed on a beige fabric surface next to a wooden surface.

Helping Patients

NHS

Supporting patients with chronic pain, we co-created inclusive resources and The Pain Group service. Combining expert guidance, digital tools, and peer support. Research with patients and clinicians shaped a holistic approach to pain management rooted in empathy and accessibility.

NHS logo displayed on a black background.
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Inclusive Manifesto

Samsung

Translating industry and consumer insights into action, we supported the development of a new UX strategy. Expert panels, interviews, and global research shaped opportunities for Samsung to lead responsibly across environment, social impact, and governance in design.

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A young boy wearing glasses and a red sweatshirt sitting in a car seat with a seatbelt, smiling and looking at the camera, with a basket of stuffed animals next to him.

Drive to Inspire

Jaguar Land Rover

A family road trip becomes the starting point for inclusive innovation. Working closely with Eshan and his family, JLR teams uncover universal insights, shaping 16 new concepts now tested across global markets and embedded into design strategy.

Black logo with the initials 'JLR' stacked vertically.
Young person with a swimming cap in a swimming pool, smiling and stretching arms forward

Swim Proud

Octagon

Co-created The Swim Proud Fund by gathering lived experiences of Black swimmers across the UK. What began as a brand strategy became a nationwide movement, raising £100k for grassroots projects and redefining Soul Cap’s mission through community-led storytelling and action.

Red and black Octagon logo with the word 'octagon' in lowercase letters.
Various pages of a design guidebook and brochure layouts on a dark surface, featuring colorful graphics, text, and images related to inclusive design and diversity.

INKlusion Guidelines

Samsung

Redefined inclusive design as a creative opportunity, not a constraint. Through research with global design leaders, we supported the creation of INKlusion—a bold strategy and guidebook inspiring Samsung designers to embed DEI in mindset, process, and practice.

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A woman walking past a large storefront window with a yellow frame, which has the word 'SELFRIDG' displayed on it, indicating the store's name likely 'Selfridge.' The woman is holding a phone and wearing a white T-shirt, gray capri pants, and white shoes, with a white bag over her shoulder.

Inclusive Windows

Selfridges

Exploring inclusive storytelling, we collaborated with a visually impaired expert to reimagine audio descriptions for Selfridges’ window displays. Centering lived experience, our research revealed how designing for one can enrich experiences for all—deepening narrative, access, and creative intent.

Selfridges & Co logo in black text on a white background
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ESG Strategy

Samsung

To inform Samsung’s ESG UX strategy, we gathered expert insights across environment, social impact, and governance. The work identified key design considerations, future opportunities, and foundational values to help shape more ethical, inclusive, and sustainable digital experiences at scale.

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A worker in safety vest and gloves operating a large industrial hose reel in a manufacturing plant.

Deeper Connections

NKT

At NKT, we’re going deeper, engaging employees with the most extreme views to uncover core challenges around connection. By centring these ‘exception cases’, we gain powerful insights that shape meaningful solutions and drive innovation across the entire business.

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